Love Movies at the Theater? There's a New Plan for You

If all the movies you can watch at home for one low price per month isn't enough, a Netflix co-founder has another proposal: a movie a day at actual movie theaters for one low price per month. 

That's the idea behind Mitch Lowe's startup company MoviePass, which Tuesday dropped that monthly subscription fee from up to $21 (for just two movies a month) to $9.95 for dozens—less than the cost of a single movie ticket in most cities, Bloomberg reports. 

That subscription enables moviegoers to view one showing per day in any US theater that takes debit cards (not counting 3D and Imax films), which Lowe thinks should boost lagging ticket sales. In return, MoviePass will pay the theater the full price of each ticket. To compensate for the money it may lose, MoviePass is selling a majority stake to data firm Helios and Matheson Analytics, with an IPO set for next year.

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